Launching soon? Let's get your email list ready to buy before the doors even open.
Done-for-you launch emails and strategy for coaches, service pros, and founders launching a new offer, programme, or event.
You're dreaming of a sold-out launch. But right now, your list isn't set up to get you there…
You've got an email list, but if you're honest, you haven't really used it.
All your energy is going into the offer itself, and email has barely crossed your mind.
Your last launch felt stressful and rushed, with emails written last minute (if they went out at all).
You relied almost entirely on social media to carry the whole thing.
The few emails you did send didn't lead to any sales.
You know your list could be doing more, but you don't have the headspace to figure out how.
Your emails have the power to make this your best launch yet. You just needs a strategy behind it (instead of guesswork).
When your audience have been nurtured properly, they already trust the offer by the time the cart opens.
And once the doors are open, the right emails keep that momentum going, answering questions, handling hesitations, and giving people the nudge to buy now. That's how you create a launch that feels exciting and sells out fast.
Introducing…
Launch Success
A done-for-you launch email package that builds real demand before the cart opens, and keeps selling through every phase, so your list is warm, ready, and waiting to buy before you even open the doors.
This is what happens when your emails are part of the plan (not an afterthought)…
Waitlists and early access spots fill up before the cart officially opens.
Every part of your marketing has a plan to align to, so nothing gets missed or rushed at the last minute.
You're not trying to do everything yourself (the offer, the content, the sales conversations). Your email side is fully taken care of, so you can focus on what needs you most.
Your list stays warm and engaged after the launch ends, ready for whatever comes next.
Here's exactly how we get your list ready to buy:
Phase 1: Nurture (~6-8 weeks out)
Before anything is for sale, we get your list paying attention.
Story-led emails that build trust and get your audience thinking about the problem your offer solves. Belief shifting content to help them see what’s possible without being told what's coming yet.
Phase 2: Pre-launch (~2-4 weeks out)
Messaging gets specific. Client stories, behind-the-scenes, and a clear picture of who this is for.
Your audience starts imagining themselves inside the offer before the cart even opens, this is also where waitlists and early access get built.
Phase 3: Launch (cart open to close)
This is the main announcement, the offer breakdown, FAQs, testimonials, and handling hesitations, right through to the final close.
Because your list has already been nurtured, this phase isn't starting from zero, it's the natural next step.
Nurture takes weeks, not days. The longer you wait to start, the less time your list has to warm up before you need them to buy.
What past clients have achieved with this approach:
73%
of tickets sold in the first 2 hours for a 350-person event launch
15 mins
for 100 in-person event tickets to sell out, $95K in sales
6x
return on investment from a Black Friday launch
$130K
brand new 5-month programme, 65 spots, sold out in a weekend
5 days
for a retreat to sell out, the client’s fastest ever
$45K
from a 24-hour flash sale in the quiet period before New Years
“Rachel is the person you want by your side if you need a serious boost in your email marketing. She knows it all. From clean, strategic set-ups to writing warm-up emails that actually convert, to understanding the ins and outs of every email marketing tool out there. I honestly haven't had such a smooth and easy collaboration in years. I made my investment back sixfold. That alone says enough. She's simply the best!!”
— Roos, Business Coach
Picture the moment your offer goes live: your ideal clients are excited and ready to buy (instead of silence and scrambling to fill spots). Sounds good, doesn’t it?
What’s included:
✅ Briefing Questionnaire
To get clear on your offer, your audience, and what this launch needs to achieve, so every email is aligned to the right goal from the start.
✅ 60-Minute Strategy Session
We'll map out your full launch strategy together, built around your cart open date and exactly which phases your launch needs.
✅ Launch Emails
Emails written and formatted based on your timeline and launch strategy, the full nurture-to-close arc, or a more focused pre-launch and launch sequence, depending on what your launch needs.
✅ 2 Rounds of Revisions
Time to fine-tune the emails until they sound exactly like you and feel ready to send.
✅ Scheduling + Automations
Everything set up and scheduled inside your platform, so you're not worrying about a single bit of email tech mid-launch.
Investment: from £1,500 (~$2,050 USD)
Need a sales page too? I’ve got you.
If you're launching something brand new, your emails need somewhere to send people, a page where your audience can get the full picture and decide to buy.
I'll handle the messaging and positioning so your sales page answers objections, building trust, and making the offer an easy yes by the time someone lands on it.
Add-on investment: from £1,000 (~$1,400)
What happens next:
We chat: I'll get back to you to make sure we're a good fit and talk through your launch timeline and goals.
Fill out your questionnaire: I'll send over your onboarding docs so I understand your offer, your audience, and what this launch needs to achieve.
Book your strategy session: We'll get on a call to map out your launch, aligned to your wider marketing activity and your cart open date.
Get your launch plan: You'll receive a clear plan of exactly which emails are going out and when, based on our strategy session.
Review your emails: I'll write and format every email, you'll review them and send feedback, and I'll make final tweaks (2 revision rounds included).
You're set up and ready to go: Automations built, emails scheduled, everything set up inside your platform, so it's all ready by the time your cart opens.
This is a full launch arc, not a handful of last-minute reminders.
Every email has a clear purpose: building trust, shifting beliefs with the right story, or addressing their unspoken hesitations. It's grounded in buyer psychology, so your audience feels excited and informed, never pressured.
Hi, I'm Rachel, the email strategist behind multiple sold-out launches.
I know how crazy launches can be. You’re creating the offer, planning the social content, among so many other things. Your emails can end up just feel like another thing on a never-ending to-do list.
Instead of scrambling to do it all, let me help you with this one. I’ll plan the email strategy, what goes out, in what order, and why, then write every email to match.
I care about getting the timing and the psychology right. Real urgency where it's genuine, stories that shift how people see the offer, and a sequence that builds momentum instead of just hoping for a good day.
FAQs
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As much notice as possible, ideally 6-12 weeks before your cart opens. The earlier we start, the more prepared your list will be.
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Yes, we can launch whether you have 100 subscribers or 1,000. If you don’t have an email marketing platform set up, you can get started with Email Essentials.
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That depends on your timeline and launch strategy, some launches need the full nurture-to-close arc, others need a more focused pre-launch and launch sequence. We'll map out exactly what you need together.
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Just let me know and we’ll do our best to adjust the launch timelines.
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This is completely flexible, whether you're launching a brand new group coaching programme, a done-for-you service, a course, an event, a retreat, or something else entirely.
We'll build a strategy around whatever you're launching and what makes sense for your audience.
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We'll always talk through your goals upfront and define what success looks like for your launch.
Results depend on a lot of factors, your audience, your offer, your pricing, how warm your list already is, so nothing can ever be guaranteed.
What I can promise is a strategy built to give you the best possible chance of a launch that sells out.
Ready for your most successful launch yet?
Let's build a launch strategy that does the selling for you, emails that create demand before the cart opens, and keep the momentum going all the way to close.
Still got questions? Send me an email at rachel@rachelcaborn.com