The foundation your email marketing has been missing (until now)

Ditch the bare minimum for a real email system that grows your list and sells your offers on repeat.

Your business has outgrown the scrappy stage, but your email setup hasn’t…

You’ve got a list of email addresses. Maybe you even signed up for a Flodesk account, but there’s no automations, no segments, (and if you’re honest, you’re not even 100% sure what those are, just that you probably need them).

Meanwhile, new subscribers are slipping through the cracks. People are joining your list and hearing nothing. Launches come and go with your list sitting untouched. You know email could be doing more. You just haven't had the time (or the headspace) to make it happen.

If you want email to actually sell your offers, you need more than a patchwork setup.

No more copy-pasting new subscribers from Instagram DMs into a spreadsheet. No more watching the same tutorial three times and still feeling confused. No more telling yourself you’ll “figure it out next week.”

Every week you wait is another missed follow-up. Another person who signs up and hears nothing. Another launch where your list sits untouched and unused.

Don’t let another month of wasted potential go by. You need an email system that’s built to grow with your business, done right, from the start.

Introducing:

Email Essentials

A one-month done-for-you setup to turn your half-built email list into a sales-ready system. I’ll handle the tech, write your first emails, and set you up with everything you need to start showing up in your subscribers' inboxes with confidence.

For the coaches, service pros, and founders who are done winging it with email.

  • You’ve got names and emails scattered across DMs, event signups, and old spreadsheets, but no system to actually use them.

  • You ran a masterclass last month, added people manually, and followed up from Gmail (then wondered why no one booked).

  • You’ve added “set up the automation” to your to-do list… again.

  • Your sign-up form lives somewhere on your website, but you’re not even sure if it connects to anything.

  • You’re collecting email addresses from question boxes on your stories because it feels easier than building a proper page.

  • You’re sending from an @outlook.com email address and wondering why everything ends up in spam…

  • You know email could be bringing in more sales, but you’ve got no idea where to start (and no time to figure it out). That ends here.

Everything you need to go from scattered and stuck to set up and selling.

Step 1: Build the foundations

We'll confirm which email platform is the right fit for your goals (or audit the one you already have), connect it to the rest of your business, and set it up so growing your list and hitting send actually feels easy.

  • ESP setup (or full audit of your existing account)

  • Clean naming conventions + list hygiene

  • No more manual copy-pasting or second-guessing your tech

Step 2: Automate the essentials

No more manually adding subscribers after a masterclass or freebie sign-up. I’ll build the automations, segments, and tags that make sure the right people get the right emails at the right time, automatically.

  • Automated list building from sign-up forms, lead magnets, or offers

  • Tagging + segmentation (done without the tech stress)

  • Fully connected system that runs behind the scenes

Step 3: Keep the momentum going

The moment someone joins your list is the moment they’re most engaged. We’ll make sure that first impression counts, and that you’ve got a plan to keep showing up with purpose.

  • A clear, sustainable rhythm for what to send and when

  • Emails that build trust and connection from day one

  • A plan that keeps your list warm (without taking over your week)

“Working with Rachel is genuinely one of the best things I did for my business. As a solo founder, it was the first time I made an investment of this size, so I was apprehensive at first, but our collaboration exceeded all of my expectations!! She communicates clearly, thinks outside of the box and has helped me really understand the value on email in my business - even from our first month together I started seeing results!”

— Elizabeth Kershaw, Journee Girls Club Founder

Elizabeth had subscribers on Kit and had tried emailing, but it never led to sales. She had no automations, and no clear plan for how email fit into her business. We built her an opt-in, set up automated welcome emails, and created a strategy for how email would work in her launches. Within weeks, she had membership applications coming in from people reading her emails. Her next launch sold out for the first time, at her highest price ever.

“Rachel instantly got the vision and made it even better. The whole process has been incredibly smooth (which, as a busy founder, I deeply appreciate). She actually listens, takes on feedback, and somehow always manages to deliver everything on time, no chasing required. If you're looking for someone to take your email game to the next level without the stress? Rachel's your person. 100% recommend.”

— Ayesha Ameer, LinkedIn Personal Branding Agency Owner

Ayesha had collected over 900 emails through her freebies, but never actually sent a single email. We set her up on Kit, linked her Stan Store so new sign-ups were added automatically, created a clean opt-in page with welcome email to start building trust right away. She re-engaged her list, grew to 1,600+ subscribers (even after removing 400 inactive ones), and started booking consistent sales calls all from people already on her list.

Go from “I should probably use email” to “I got my first email sale!”

What’s included:

✅ Briefing Questionnaire

To get clear on your voice, your values, and your ideal client, so every email feels like you and speaks to the right people.

✅ 60-Minute Strategy Session

We’ll map out a clear, focused email strategy aligned with your goals, audience, and offer suite.

✅ ESP Setup or Account Audit (Flodesk, Kit, MailerLite, etc.)

Whether you're brand new to email platforms or you've got an account that's never been properly configured, I'll get your tech working the right way.

✔️ Domain authentication

✔️ Automations built

✔️ Segments + tags sorted

✔️ No more manually adding names

✅ Opt-In Page Design + Copy

You’ll have a simple, high-converting lead magnet page ready to go, so you can grow your list with dream clients (without chasing DMs or uploading spreadsheets).

✅ 2-Part Mini Welcome Sequence

The moment someone joins your list, they’ll get a warm welcome and introduction to you and your offers, so you’re starting genuine connections and engagement from day one.

✅ 2 Rounds of Revisions

So every email feels like you, matches your tone of voice and brand vibe. 

✅ 2-Month Newsletter Plan

You'll know exactly what to send for the coming weeks, with content ideas and prompts so you can write emails without overthinking.

✅ Walkaway Guidance

At the end, I’ll show you exactly how to use your new setup, so you’re confident to keep things running.

Starting from £900 (~$1,220 USD)

ENQUIRE NOW

What happens after you enquire:

  • We chat: I'll get back to you to make sure we're a good fit and answer any questions. We’ll hop on a discovery call if needed to talk it through.

  • Fill out your questionnaire: I’ll send over your onboarding docs so we’re ready to hit the ground running.

  • Book your strategy session: We’ll kick off with a 60-minute call to map out your goals and email strategy. 

  • Leave it to me: I’ll handle the setup, write your emails, build automations, and connect everything behind the scenes.

  • You review + approve: You’ll review the emails and opt-in page, send over feedback, and I’ll make final tweaks (2 revision rounds included).

  • You’re set up + ready to go: I’ll schedule your newsletters, send your 2-month plan, and walk you through the setup so you can take over with confidence.

Just think about how much return you’ll get on your investment from the clients who buy because of your emails.

If you were going to figure it out yourself, you probably would’ve by now. But the truth is, you’ve got better things to do than mess with integrations and second-guess subject lines. Let’s get this fixed ASAP.

I’m Rachel, the girl you call when you want your emails to work as hard as you do.

I get how overwhelming it is. You know you should be using email, but you’ve got zero time (or brain space) to figure it all out yourself.

Whether you’ve got a list of 10 or 10,000, I’ve seen it all. I’ve written hundreds of emails, worked on sold-out launches, and turned messy lists into simple systems that work.

You’ve got enough on your plate. Let me take this one.

Email Essentials is not for you if…

  • You want to DIY everything and just need some advice (this is done for you)

  • You’re not ready to invest in an email platform (you’ll need a basic subscription to get started)

  • You want to blast your list with generic promos (this is about building real relationships, not spam)

FAQs

  • Nope. I’ll handle all the tech setup, writing, scheduling, the lot.

    You might need to create a couple of accounts (like your email platform or domain) if you don’t already have them, but I’ll walk you through anything I can’t do on your behalf.

    Once that’s sorted, I’ll take care of the rest behind the scenes.

  • Yes, you’ll need to pay for your own email service provider (ESP) subscription. There are different platforms and plans depending on your goals, and if you don’t have one yet, I’ll help you choose the best fit. 

    You might also need an integration tool like Zapier depending on your setup, but I’ll always suggest the simplest and most cost-effective option.

  • Not at all. If you’re already using a platform like MailerLite, Flodesk, Kit, etc. and you’re happy with what you’ve got, we’ll stick with it. We’ll audit your account and make sure the automations, tags, and lists are actually working for your business. 

    Depending on your plan, we may need to upgrade to unlock key features like automations or landing pages, but we’ll cross that bridge together.

  • Yes, and it’s actually the perfect time to do this.

    We’ll get everything set up the right way from day one, so you’re not patching things together later. You’ll leave with your platform set up, an opt-in page ready to grow your list, and emails scheduled to go out.

  • This is designed to be as hands-off as possible. You’ll fill out your brand questionnaire in December (~30 mins) and we’ll have one strategy call in January (~60 mins). After that, I take over.

    You might need to set up a couple of accounts (like your ESP or domain), but I’ll walk you through anything I can’t do for you, and that part shouldn’t take more than an hour total.

    We’ll keep in touch via Slack throughout the process to keep things on track. All you’ll need to do is review the emails and opt-in page, share your feedback, and I’ll handle the rest. This is built to save you hours trying to figure it all out yourself.

  • Nope. You’ll walk away with everything set up and ready to use, plus a 2-month email plan you can run with. This is designed so you feel confident managing it on your own.

    That said, if you’d rather hand off your emails going forward, we can absolutely explore moving into a retainer (zero pressure either way).

This is the year email stops being your unfinished project and starts bringing in real sales.

And you won’t have to do it alone, guess through it, or touch a single tech tutorial. You’ll finally have a system that supports your growth and sells without you constantly babysitting it.

I AM READY

Still got questions? Send me an email at rachel@rachelcaborn.com