Everything your email marketing needs, handled every single month.
For coaches, service pros, and founders who want their email list nurtured, their systems maintained, and their tech managed, without writing a single email themselves.
Your email marketing keeps losing to everything else on your to-do list.
You only send emails when you remember, or when you need sales, and you can tell your list knows it. Sequences you built ages ago are not getting the results they used to, and you haven't had time to go back and see what's changed. When you do launch, it feels like your list wasn't ready, like you've been too quiet, and now you're asking a cold list to buy from you overnight.
Here’s what happens when you finally have an email expert in your corner:
Your list hears from you consistently, so you’re always building trust and engagement with your audience
New sequences and upgrades get built as your business grows, so your systems never fall behind
Your backend stays clean and organised, so nothing breaks and costs you leads without you noticing
Every month, your numbers get reviewed, so every decision is based on real data, not a guess
When you're ready to sell, your list is already warm, so you're never starting a launch from silence
Introducing…
Inbox Mastery
A done-for-you monthly retainer that takes your entire email marketing off your plate, the writing, the strategy, the automations, and the ongoing improvements, so your list stays warm, engaged, and consistently converting.
While I’m managing your emails, you're free to focus on everything else.
You didn't start your business to become an email strategist, a copywriter, and a systems admin all at once. This means you don't have to be. While someone who understands buyer psychology and email strategy handles the thinking, the writing, and the tech, you get your time and headspace back for the parts of your business that genuinely need you, your clients, your offers, your next big idea.
How it works:
Phase 1: Strategy Alignment
We start with a briefing questionnaire and kick-off strategy session, so I understand your voice, your goals, and your offer suite from day one.
Every quarter, we revisit this together to keep the strategy aligned with where your business is heading.
Step 2: Monthly Planning
Each month, I build a content plan, what's going out, when, and why, then write and format every email.
You can share voice notes or ideas to shape it, but the thinking and writing is handled. You'll get 2 rounds of revisions so everything sounds exactly like you.
Step 3: Systems Maintenance
Behind the scenes, your automations, tags, and segments get kept in working order. We stay on top of deliverability and your sender reputation, so your emails keep landing in the inbox, not spam.
As gaps or opportunities come up, new sequences get built, and existing ones get upgraded, all part of the retainer.
Step 4: Review & Optimise
Every month, I review your numbers, opens, clicks, replies, conversions, and look for what to improve next.
Maybe a subject line style isn't landing, a segment's gone quiet, a sequence needs a new email adding. Nothing runs on autopilot without someone watching whether it's working.
“She takes so much off my plate, allowing me to focus on the parts of my business that genuinely need me. Her ability to interpret my ideas, communicate clearly, and deliver beautifully organized emails has been incredible. I feel so supported and understood every step of the way. Rachel is reliable, intentional, and genuinely cares about the success of my business. I recommend her to everyone!!”
— Jazmin, Retreat Host
“Rachel is the best! Every month, she sends me her ideas for me to add any extra info if needed. Most of the time, I end up sending a short loom video or some text to add some personal context. From that, she creates amazing newsletters that get better each month. And it's not just time saved, Rachel's emails have got calls booked in my calendar. I'd highly recommend Rachel, and I'm so glad I came across her.”
— Lulu, Personal Branding Agency Owner
Your open rates improve, the gaps costing you sales get found and fixed, and your list keeps buying.
This isn't a few emails scheduled and forgotten. It's your whole email marketing, actively managed. Your strategy, your automations, your list health, your numbers, all of it taken care of every single month. No more wondering if things are working. No more launching to a cold list. Just email marketing that runs the way it's supposed to, because you’ve got an expert looking after it.
What’s included:
✅ Kick-off Strategy Session + Quarterly Reviews
We map out your overall email strategy from day one, then revisit it every quarter to keep it aligned with where your business is heading.
✅ Email Systems Management + Maintenance
Your backend stays clean and functional, tags, segments, and automations checked and kept in working order, and we stay on top of deliverability and your sender reputation, so your emails keep landing in the inbox, not spam.
✅ Monthly Email Plan
Content ideas, email outlines, and a clear plan for what's going out and why, all built around your business goals and what your ideal client needs to hear that month.
✅ Weekly Emails
Written, formatted, and sent in your tone and style, so completely aligned to you that your list would never guess someone else wrote them.
✅ 2 Rounds of Revisions
Every email comes to you first. You'll have the chance to read it over, share feedback, and get it fine-tuned until you feel fully confident hitting send.
✅ New Sequences, Flow Edits + Upgrades
As gaps or opportunities come up, new automations get built and existing ones improved, so your systems keep getting better, not just staying the same.
✅ Scheduling
Handled for you, every month, so nothing depends on you remembering to hit send.
✅ Monthly Analytics Review
A dashboard of your results, plus a video walkthrough, so you can see exactly what's working, what's not, and where things are improving, without having to dig through the numbers yourself.
Investment: from £1,000/month (6 month term)
Got a launch coming up? Your retainer can flex to cover it with the Inbox Mastery Launch Upgrade
Your retainer alone keeps your list warm and engaged. When you're launching something, the upgrade adds the extra emails that moment needs, masterclass sign-ups, waitlist emails, cart opening, the countdown, the close, every phase planned and written, on top of your usual retainer.
Instead of starting from scratch with someone new, your launch builds directly on the strategy, voice, and systems already in place, so nothing needs re-explaining and nothing gets rebuilt from zero.
Add-on investment: from £1,000/ per launch
What happens next?
Start by filling out the enquiry form. I'll get back to you to confirm we're a good fit, then send over your onboarding questionnaire and get your kick-off strategy session booked in. From there, your first month's plan is built, and your email marketing is finally being looked after.
Worried it won't sound like you? That's the most common thing people ask, and it's the first thing my clients rave about.
Every email is grounded in your voice, pulled from your questionnaire, your voice notes, our calls, or whatever you're comfortable sharing. The proof is in the reviews: multiple clients specifically mention this as the thing that surprised them most.
Hi, I'm Rachel, the person you bring in when you want your emails to make sales (without doing the work yourself)
This isn't just writing. It's the strategy behind what to send and when, the systems work keeping your automations running properly, and the ongoing analysis that means things actually improve over time. I care about getting all three right, because a beautifully written email sent to a messy, unmanaged list still won't convert the way it should.
A VA can hit send. An AI tool can generate words. Neither can tell you why your open rates dropped last month, or know which story will shift someone from curious to buying. That's strategy, not execution, and it's the part that generates sales.
Ready to finally start seeing sales from email month after month?
Let's get your list nurtured, your automations working properly, and your numbers improving, every single month, without it being one more thing on your plate.
FAQs
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This is the thing most people worry about, and it's the first thing I solve for. Every email is grounded in your actual voice, from your questionnaire, voice notes, and our calls, plus whatever resources and examples you can share.
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Yes, this retainer builds on an existing system. If you don't have one yet, Email Essentials is the natural place to start first.
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That's exactly what the monthly content plan solves. You don't need to come up with ideas, I build the plan based on your offers, your goals, and what's happening in your business, so there's always something purposeful going out, even in the weeks you've got nothing new to report.
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The most at the start, while I'm learning your voice, your audience, and your strategy. As we work together longer, it naturally takes less back and forth, fewer edits, less explaining, because I already know how you think and what you'd say.
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Your plan can flex to cover it. Get in touch and we'll talk through what your launch needs and how it fits into your retainer that month.
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This runs on a 6-month term, so there's enough time to see real momentum build, rather than starting and stopping too soon to see results.
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You've got me on Slack for anything that comes up, a new offer, a shift in direction, or just a question about what we're sending. I'm always happy to jump on a quick call if you'd rather talk it through.
Then every quarter, we sit down together to zoom out, review the bigger strategy, and make sure everything's still aligned with where your business is heading.
This is what your email marketing was always supposed to do: sell, consistently, without you stressing about it.
Still got questions? Send me an email at rachel@rachelcaborn.com