Email sequences that sell for you, whether you're at your desk or not.
Done-for-you launch emails and strategy for coaches, service pros, and founders launching a new offer, programme, or event.
Let me guess… you've either got no sequences set up, or ones that aren't converting.
When someone joins your list, they either get radio silence or a welcome sequence you cobbled together months ago. You've had plenty of people sign up, but not one enquiry from those subscribers.
You know emails should be going out automatically. You're just not sure where to start, or whether what you've already tried is even any good.
Give your subscribers the right email, at the right moment, without lifting a finger.
Set up to send on autopilot. New subscribers get a proper introduction instead of silence. People who almost bought get a reason to come back and finish. Clients who've said yes once are shown exactly what to say yes to next. Every moment that used to go unanswered, answered automatically.
Email sequences for every point in your customer journey.
Here are a few of the most common flows we could set up for you:
Welcome Sequence
The first thing new subscribers get from you. Introduces your brand, builds trust, and moves them a step closer to buying from day one.
Abandoned Cart
For the people who got close, added to cart, then disappeared. A few well-timed emails to bring them back and finish what they started.
Post-Purchase
Keeps the relationship going. Helps them use what they've bought, encourages reviews, and guides them toward whatever comes next.
Upsell / Downsell
The right offer, to the right person, at the right moment. Whether that's a natural next step up, or a softer option if they're not ready yet.
Nurture Sequence
For a specific offer, launch, or audience. Keeps a particular group warm and moving toward one specific goal.
And many more
Every business has different gaps and opportunities. We'll map out exactly which sequence will make the biggest difference for you.
How it works:
Step 1: Plan
We dive into your business, your ideal client, and what makes them buy, so we know exactly what needs to be said before a word gets written.
Step 2: Create
We map out what your subscribers need to hear to move them from where they are now to ready to work with you. Every email is fully aligned to your brand voice and style.
Step 3: Build
Everything gets set up with the right timing and triggers, so the right person gets the right email, automatically, without you touching a thing.
“It felt like she was almost a part of my brain, understanding my story and business inside and out, and turning that into beautifully written emails I could never have written myself. The drafts were already 10/10, the process was smooth from day one, and she even filmed tutorials to help me finally get comfortable using Flodesk. Best decision I made!”
— Ashlee, Calligrapher & Engraver
“I hired Rachel to create and perfect a client lead magnet and nurture series. She helped me refine an existing concept to give make it more clear, useful and engaging. Rachel was exceptionally thorough from start to finish. She listened to me and captured my brand voice and really grasped the foundation of how I help clients. It was a great experience and 1 am looking forward to seeing success with the work she produced for me. I would happily work with Rachel again.”
— Joel, Health & Fitness Coach
While you're asleep, a stranger becomes a subscriber, a subscriber gets welcomed, and you haven't opened your laptop to send a single email.
And that's just the welcome sequence. Imagine what's possible with automations set up across every point in your customer journey.
What’s included:
✅ Briefing Questionnaire
To get clear on your brand, your ideal client, and what this sequence needs to achieve to get closer to your goal outcome.
✅ 60-Minute Strategy Session
We'll dive deeper into your messaging and positioning to map out the flow so each email has a clear purpose.
✅ Emails Written + Fully Formatted
Every email planned, written, and formatted to match your brand tone and style, scoped to the sequence your business needs.
✅ 2 Rounds of Revisions
Time to fine-tune every email until it sounds exactly like you and feels ready to send.
✅ Scheduling + Set up
Everything built and switched on inside your platform, so the sequence runs on its own from the moment it's live.
Investment: from £900 (~$1,220 USD)
What happens next?
Start by filling out the enquiry form. I'll get back to you so we can chat through whether we're a good fit, and book in a discovery call if we need to talk it through in more detail. From there, I'll get you booked in and send over everything you need to get started.
Hi, I'm Rachel, and I don't believe in generic email sequences.
I've written sequences for all kinds of businesses, travel brands, web designers, business coaches, and more. No two are ever the same, because every sequence is built around your ideal client, your offer, your goals, and written entirely in your voice and style.
What doesn't change is the thinking behind it. Every email is grounded in buyer psychology, with a clear purpose. That's how we create a sequence that nurtures your audience, moves them closer to working with you, and has them ready to buy the moment you drop your next offer.
FAQs
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Yes, just fill out the enquiry form to tell me a bit more about where you’re at and then we’ll talk about the best options for your goals.
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Yes, this is actually a great time to get started because it means as you grow your list, your automated sequences are already set up and running.
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That depends on which sequence (or sequences) you need. We'll scope this out together based on your goals and your business.
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Yes, if you know you need a few, let me know when you enquire and we can talk through scope and pricing for multiple sequences together.
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I’ve worked with most major platforms including Kit, Flodesk, MailerLite, Go High Level, and Klaviyo. Whatever platform you’re using, we can work with that.
You'll know that your sequences are finally working because you'll see the replies, enquiries, and sales landing in your inbox.
Still got questions? Send me an email at rachel@rachelcaborn.com